PBS/BBC News Sponsorship
'‘Wings’' :15 TV
'‘Garage’' :15 TV
'‘Half’' :15 TV
Director: Peter Nydrle
Art Director: Steve Sage
Copywriter: Mike Ward
Agency Producer: Ted Knutson
Jr. Art Director / Producer: Pope Carlos
Creative Director: Bruce Bildsten
Upon the initial success of the 11 original TV spots produced for BMW Group’s 2004 sponsorship of the BBC World News on PBS, 4 additional Formula 1 branded ads were then commissioned by BMW to be produced and aired during the 2004 US Grand Prix at Indianapolis.
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For BMW Formula 1
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